WORK
 
OUR CHALLENGE

 

PERTAMAX is the brand of fuel with 92 octane which is well known to the Indonesian market for decades. However, the competitive landscape changed after entering the era of free markets. To support that PERTAMAX reach more consumers are difficult to find large gas station then launched PERTAMAX in practical packaging.
 

PERTAMAX is the brand of fuel with 92 octane which is well known to the Indonesian market for decades. However, the competitive landscape changed after entering the era of free markets. To support that PERTAMAX reach more consumers are difficult to find large gas station then launched PERTAMAX in practical packaging. 

 
OUR
STRATEGY

During this time fuel is regarded as a commodity. We strive to build the brand image Pertamax, so Pertamax become the first choice of consumers for vehicles that they rely on for their daily activities.