WORK
 
OUR CHALLENGE

Fairer skin become every women’s dream in Indonesia. Emeron Lovely White, as a big brand in the category, come to Kinaya to strengthen the positioning, by widen the categories

and sharpening the segmentations.

 
OUR
STRATEGY

 

Build different strategy for each segment, modernize the packaging for each categories and refresh the looks.
Reserving the premiumness for Emeron Lovely White in order to keep update with recent customers and competition.

Build different strategy for each segment, modernize the packaging for each categories and refresh the looks.

Reserving the premiumness for Emeron Lovely White in order to keep update with recent customers and competition.