WORK
 
OUR CHALLENGE

FATIGON brand is the leading brand in the multivitimin category for years in Indonesia. Fatigon White is the first product that later became the basis of brand extension strategy into Fatigon Spirit, Fatigon Viro. Client wants to make an effort in order Fatigon brand more relevant and modern

in order to be able to do brand extension strategy.

 
OUR
STRATEGY

 

We were very careful to create several steps gradually changing. 
The goal is to maintain the trust brand Fatigon but slowly preparing to become a cornerstone of the launch 
of the next sub-brand in the category 
of multivitamin.

We were very careful to create several steps gradually changing. The goal is to maintain the trust brand Fatigon but slowly preparing to become a cornerstone of the launch of the next sub-brand in the category of multivitamin.