WORK
 
OUR CHALLENGE

 

FATIGON dominant brand in the category of multivitamin. Has a problem because
it does not have a consisten master brand identity. They also need to align their brand and packaging management so that each sub-brand brackish strong and want to prepare for brand extension.

FATIGON dominant brand in the category of multivitamin. Has a problem becauseit does not have a consisten master brand identity. They also need to align their brand and packaging management so that each sub-brand brackish strong and want to prepare for brand extension.

 
OUR
STRATEGY

Creating a system lock up on the master brand identity Fatigon as its umbrella brand, build the character of each sub brand and communicate the benefits, target market and segmentation are different from each other.